Samantha Ruth Prabhu (born 28 April 1987) is an Indian actress and model. She has established a career in the Telugu and Tamil film industries, and is a recipient of four Filmfare Awards. Samantha made her acting debut in Gautham Menon's critically acclaimed Telugu romance film, Ye Maaya Chesave (2010), which fetched her the Filmfare Award for Best Debut Actress and a Nandi Award. Alongside her acting career, Samantha is a prominent celebrity endorser for brands and products, while she also started her own NGO, Pratyusha Support, to provide medical support for women and children in 2012. She donates her earnings from endorsements, product launches and inauguration events to support the foundation.